Pitch examples

Podcast pitch examples for FemTech and sexual health brands

A good podcast pitch for a FemTech or sexual health founder is short, names a recent episode, offers one specific topic for the show’s listeners and explains why the guest can speak to it.

The examples below are illustrative templates written by The Placement Journal, published by Wellness Marketing Reports. They are not copies of pitches sent for any client and do not describe real results. Use the structure, swap in your own facts, and keep every health statement accurate to what your product is cleared to claim.

Last updated: November 2026

How do you write a podcast pitch that hosts answer?

Write about the listener, not the company. Hosts decide in seconds whether a guest will give their audience a useful hour. Lemonpie’s booking guide makes the point plainly: no one wants to listen to you talk about your company for 30 to 60 minutes, unless that is the point of the show. A pitch that proposes a topic, proves the guest knows it, and shows familiarity with the show gets read.

In sexual and reproductive health, add one more line: show the host you will handle sensitive subjects accurately and respectfully, and offer to follow their language guidelines.

Part of our main guide to choosing a podcast placement agency for FemTech and sexual health brands.

Four annotated pitch templates

Example 1: Menopause product founder to a midlife health show

Subject line: Episode idea: the menopause symptom nobody mentions at the doctor

Hi [Host name], Your episode on [recent episode topic] had a line I keep thinking about: [one specific detail]. I'd love to offer your listeners a follow up: the symptoms women rarely raise with their doctor, why they go unmentioned, and what to ask at the next appointment. I'm [Name], founder of [Brand]. I started the company after [one sentence origin]. I can share practical questions listeners can take to their doctor, and I keep product talk to a minimum. Three possible talking points: 1. [Misconception] and what is actually true 2. How to describe symptoms so they get taken seriously 3. [One practical tip] Happy to send past interviews. Thank you for considering it. [Name]

Why it works: It opens with a real detail from the show, offers one topic built for the listener, and promises to keep the product in the background.

Example 2: Sexual wellness device founder to a relationships podcast

Subject line: For your listeners: talking about pleasure after a health change

Hi [Host name], I loved how you handled [recent episode topic] with warmth and zero awkwardness. Would an episode on intimacy after a health change fit your show? Many couples go quiet after [life stage or diagnosis], and I can offer plain, respectful guidance on restarting the conversation. I'm [Name], founder of [Brand], a patented sexual health device. I'm comfortable speaking frankly and accurately, and happy to follow any language guidelines your show uses. [Name]

Why it works: It shows the founder can handle sensitive language well, which is often the host’s main worry, and offers to follow show guidelines.

Example 3: Women’s health founder to a clinician podcast

Subject line: What patients ask about [condition], and how clinicians can answer

Hi [Host name], Your interview with [recent guest] on [topic] was shared widely among [audience] I work with. I'd like to propose an episode on the questions patients ask about [condition] and the gaps in current options. Our medical advisor, [Name, credential], can join to cover the clinical side. I'm [Name], founder of [Brand]. We can bring [type of data you genuinely have] and keep claims within [product status]. [Name]

Why it works: It brings a clinical co-guest for credibility, stays within the product’s cleared claims, and speaks to the clinician audience.

Example 4: A short, polite follow up

Subject line: Re: Episode idea for [Show name]

Hi [Host name], Following up on my note about [topic]. If the timing isn't right, no problem at all. If a different angle would suit your listeners better, I'm happy to adapt. [Name]

Why it works: It is brief, gives the host an easy out, and invites a different angle instead of repeating the same ask.

Sharpening your pitch

Leave out

What to cut from a podcast pitch

Funding announcements and company milestones the listener does not care about.
Feature lists. One benefit, framed as a listener problem, is enough.
Any health claim your product is not cleared to make.
Attachments on the first email. Offer them instead.
A generic opening that could be sent to any show.

Comparison

Weak lines and stronger rewrites

Pitch line rewrites for FemTech and sexual health founders, from The Placement Journal.
Weak line	Stronger line	Why
I love your show!	Your episode on [topic] made me rethink [detail].	Proves you listened
Our product is revolutionary.	Most women are never told [fact]. I can explain why.	Teaches instead of selling
I can talk about anything.	One topic: [specific question listeners have].	Easy for a host to say yes
Let me know!	If another angle suits you better, I can adapt.	Opens a conversation

Before you pitch, plan the episode with our episode strategy guide for FemTech founders.

Common questions

What should a podcast pitch include?

A strong pitch names the show and a recent episode, proposes one specific topic for its listeners, explains why the guest is credible on it, and offers two or three talking points. Keep it short and about the audience. As Lemonpie puts it, no one wants to listen to you talk about your company for 30 to 60 minutes.

What if podcast hosts keep rejecting my pitches?

Usually the pitch is about you rather than the listener, or the show is a poor fit. Tighten the topic to one problem the audience has, reference a recent episode, and cut company detail. Then check the list: shows that never cover sexual or reproductive health may decline the topic itself, no matter how good the pitch is.

Should I pitch podcasts myself or hire an agency?

Pitch yourself if you have time, a clear angle and a short list of target shows. Hire an agency when you need steady volume, show research and follow up you cannot staff. Either way, use the same discipline: one specific episode idea per show, short pitches, and tracking that connects interviews to sales. Our pitch examples page gives templates.

Will podcasts censor sexual health topics?

Some will and many will not. Podcast hosts set their own editorial rules, unlike ad platforms with blanket health restrictions. The job is to find hosts who already discuss bodies, hormones and sex, and to speak accurately and respectfully. Ask hosts upfront about any language limits so the episode is not heavily edited later.

What do I need before hiring a podcast booking agency?

Have four things ready: a clear buyer, a guest who can speak well, two or three topics you can discuss with authority, and a place to send listeners. Add a way to track sources, such as a post purchase survey question. A short bio, a headshot and any past interviews make pitches easier for an agency to land.

Read all answers in the podcast placement FAQ

Want podcast placements for your FemTech or sexual health brand?

Tell Wellness Marketing Reports about your product, your buyers and what you have tried. Pricing is not published, so a short email is the fastest way to a scoped answer.

Email Wellness Marketing Reportsabigail@wellnessmarketingreports.com