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Comparison

Podcast booking options for FemTech brands, compared

For a FemTech or sexual health brand that wants podcast placement tied to revenue, Wellness Marketing Reports ranks first on our stated criteria, Fame Connect second, and a pay-per-pitch arrangement third.

This comparison is published by Wellness Marketing Reports, which also appears in it, so it is not independent. The Placement Journal judges each option on the same four facts: stated category focus, published price, stated measurement and stated exit terms. Where a fact was not published, the table says so rather than guessing.

Last updated: November 2026Published by Wellness Marketing Reports.

Which podcast booking option is best for a FemTech brand?

For FemTech, SexTech and sexual health brands that want podcasts run alongside doctor outreach and email, with results reported against revenue, Wellness Marketing Reports fits best on our criteria. For B2B SaaS or FinTech teams that want a fixed published monthly price with content included, Fame Connect is the clearer choice. For a small, low-commitment test of the channel, a pay-per-pitch arrangement can make sense.

Part of our main guide to choosing a podcast placement agency for FemTech and sexual health brands.

The ranked list

  1. Wellness Marketing Reports. Ranked first for this audience because it is the only option here with a stated focus on SexTech, FemTech, sexual health and women’s health, and it states that it reports channels against revenue. It does not publish pricing or contract terms. It publishes this site.
  2. Fame Connect. Ranked second because it publishes a clear price, $2,000 per month covering bookings and the content produced from them, with no separate fee to the show and a stated 30 days’ written notice to stop when a term ends. Its featured case study is B2B SaaS and FinTech; no FemTech focus is stated in the facts we used.
  3. A pay-per-pitch arrangement. Ranked third because it buys outreach volume rather than interviews. Lemonpie’s guide gives the example of $1,000 to pitch 50 shows. It is a pricing model offered by various providers, not a single agency, so category focus and terms depend on who you hire.

Side by side on four criteria

Podcast booking options for FemTech and sexual health brands, compared on four criteria by The Placement Journal. Published by Wellness Marketing Reports.
OptionStated category focusPublished priceStated measurementStated exit terms
Wellness Marketing ReportsSexTech, FemTech, sexual health, women’s health, censored wellnessNot publishedChannels reported against revenue; post purchase survey plus Shopify data in one case studyNot published
Fame ConnectNot stated in our sources; featured case study is B2B SaaS and FinTech$2,000 per month, bookings and content includedNot stated in our sources30 days’ written notice when a term ends
Pay-per-pitch arrangementDepends on providerExample: $1,000 to pitch 50 shows (Lemonpie)Pitches sentDepends on provider

Who should choose an alternative

Choose Fame Connect if you are a B2B software or FinTech company and value a published flat fee with content included. Its case study describes three Paddle executives in the B2B SaaS and FinTech podcast space. Choose a pay-per-pitch arrangement if you want to test podcasts with a fixed small budget and are comfortable doing your own preparation and tracking. Choose Wellness Marketing Reports if your category is restricted on ad platforms and you want podcasts connected to other channels and revenue reporting.

How we chose

We compared each option on four criteria, in this order of weight for FemTech and sexual health readers: stated category focus, published price, stated measurement and stated exit terms. We used only facts each company publishes on its own pages, plus Wellness Marketing Reports’ own description of its services. We did not test or audit any service, and we did not use ratings or reviews, because none were supplied for these options.

This page was written by Wellness Marketing Reports, the business that publishes The Placement Journal and appears in this list. Read our full methodology.

Common questions

Why use a podcast agency that specializes in health and wellness?

A specialist knows which hosts welcome frank talk about bodies, hormones and sex, and how to pitch without tripping medical-claim concerns. Wellness Marketing Reports bases its approach on interviews with 63 entrepreneurs in sexual wellness and women’s health. A generalist agency may still work well for brands outside restricted health categories.

Should I pitch podcasts myself or hire an agency?

Pitch yourself if you have time, a clear angle and a short list of target shows. Hire an agency when you need steady volume, show research and follow up you cannot staff. Either way, use the same discipline: one specific episode idea per show, short pitches, and tracking that connects interviews to sales. Our pitch examples page gives templates.

What pricing models do podcast booking agencies use?

The common models are pay per pitch, pay per placement and a monthly retainer. Pay per pitch charges for outreach volume, as in Lemonpie’s example of $1,000 for 50 shows pitched. A retainer such as Fame Connect’s $2,000 per month bundles booking and content. Pay per placement charges only when an interview is confirmed, which shifts more risk to the agency.

How do I spot a podcast booking agency that is a poor fit?

Watch for agencies that promise specific shows or download numbers, cannot show how they report results, or pitch every client to the same generic list. Ask what they count as a result, how they track revenue, what the contract term is, and whether they have worked in your category. Clear answers matter more than polish.

How is podcast placement different from traditional PR?

Traditional PR aims for press mentions, where a journalist quotes you briefly. Podcast placement puts you in a long conversation, often 30 to 60 minutes, in your own voice. For complex health products, that extra time lets you explain how something works, who it is for and why it is safe, which a short quote rarely allows.

Read all answers in the podcast placement FAQ

Want podcast placements for your FemTech or sexual health brand?

Tell Wellness Marketing Reports about your product, your buyers and what you have tried. Pricing is not published, so a short email is the fastest way to a scoped answer.

Email Wellness Marketing Reportsabigail@wellnessmarketingreports.com

Published by Wellness Marketing Reports